Internet Marketing Tools Kit
A comprehensive how-to solution that deals with the emerging fields of Internet marketing and e-commerce


Book Description

The Internet Marketing Tools Kit is designed for beginning and experienced marketing managers and entrepreneurs needing a basic understanding and knowledge of Internet marketing and e-communication. It brings together in a single source over 130 useful tools for managing a business web site creation, launch and maintenance. It includes tools marketing managers, website designers and computer programmer need to perform the internet marketing process.

Module I - Introduction to Internet Marketing. 
Introduces the Internet marketing and points out the basic Internet features by providing an explanation of the www, computer equipment, and the software needed to use the Internet for business. 

Module II - Prepare and Plan for Internet Marketing.
Explains the Internet marketing planning process, what your e-business plan should contain, the opportunities and challenges, the various levels of e-business and how to assess which one suits your business.  .

Module III Use the Website as a Marketing Vehicle
Introduces the Website as a marketing vehicle and discusses how to categorize, divide and label the contents of a website such that the intended user can readily see what is in the website and where it is located. 

Module IV - Acquire Website Visitors.
Describes how to promote a website through various publicity and marketing methods online and off-line. It emphasizes search engines optimization and what you need to do to acquire visitors to your website and to ensure that the major search engines can find your website. 

Module V - Improve Performance and Increase Traffic.
This module explains how to improve website performance and increase traffic.  It discusses how search engines direct users to web sites, how to register your site properly with search engines, how users who are unaware of your site will find, and to increase the number of conversions.

 

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Product Details

Paperback: 185 pages

Publisher: HMG e-Publishing

Language: English

ISBN: 0-9770598-1-2

Format: Electronic and Paperback

Electronic  Price:   $39.00 USD

 

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Internet Marketing Tools Kit today!