NJGSCB Internet Marketing Starter Kit
A comprehensive how-to solution that deals with the emerging fields of Internet marketing and e-commerce.

Starter Kit Topics:

Module I - Introduction to Internet Marketing. 
Introduces the Internet marketing and points out the basic Internet features by providing an understanding of the www, computer equipment, and the software needed to use the Internet for business.  It describes the Internet marketing foundations, online transactions, website strategies, and how to get online.

Module II - Prepare and Plan for Internet Marketing.
Explains how to go about the marketing planning process, what your e-business plan should contain, the opportunities and challenges, the various levels of e-business and how to assess which one suits your business.  It describes the risk of marketing on the internet and what you can do to manage those risks.

Module III Use the Website as a Marketing Vehicle. 
Introduces the Website as a marketing vehicle and discusses how to categorize, divide and label the contents of a website such that the intended user can readily see what is in the website and where it is located.  It raises and explains key technical, content and design issues so that you can confidently brief technical experts about your e-business needs and manage those experts.

Module IV - Acquire Website Visitors.
Describes how to promote a website through various public relations and marketing methods online and off-line. It emphasizes search engines optimization and what you need to do to acquire visitors to your website and to ensure that the major search engines can find your website.  It discusses how to analyze website traffic, reveal search engines, search engine submission, and link popularity strategies.

Module V - Improve Performance and Increase Traffic.
This module explains various Starter Kit tools you can use to improve website performance and increase traffic.  It describes how you can ensure your target audience discovers your website and comes back again and again.  It discusses how search engines direct users to web sites, how to register your site properly with search engines, how users who are unaware of your site will find, and to increase the number of conversions.